KRYSTEE DE SOUZA
Brand Identity
I developed the first phase of the visual identity for Krystee De Souza—a Hollywood writer turned mindset mentor whose program reframes the production process as a path to personal clarity and creative authorship. This digital-first exploration develops a visual language inspired by Krystee’s film experience, reimagined for a modern coaching and content platform. Part 1 introduces the foundation of the brand world: three logotypes, two logomarks, an icon system, and a signature gradient palette designed to bring the brand’s method and message to life across digital and print.
Role: Brand Identity Design, Visual System Development, Typography, Iconography, Art Direction
