NEO Classical Pilates — Brand Identity

Developed in collaboration with Ricardo Imperial, the identity elevates the studio’s classical roots through a sculptural logotype and modernist restraint. A warm, neutral palette, refined typography, and architectural rhythm create a grounded visual world shaped by alignment and intention.

Role: Co–Art Direction & Brand Identity Design

Identity Overview

A visual language shaped by materiality, rhythm, and form — merging architectural quietude with a modern Pilates ethos.

A cohesive brand world that feels elevated, minimal, and quietly dynamic across digital, print, and spatial touchpoints.