Obagi
A Science-Led Brand System
OBAGI MEDICAL
Revitalizing Obagi’s visual language to elevate scientific authority, build consumer trust, and translate complex research into clear, confident communication.
Role: Visual System Lead — Art Direction, Digital & Print Execution
Science that performs. Design that clarifies.
A science-led campaign built to reframe Obagi’s expertise with clarity and confidence.
Designing Trust at the Product Level
Product storytelling focused on ingredient transparency, clinical proof points, and modern restraint — balancing scientific rigor with elevated visual clarity across packaging, PDPs, and campaign assets.
Scientific Proof, Clearly Communicated
Research-backed claims were reorganized into a consistent, modular layout system — making results easier to scan, understand, and trust without overwhelming the consumer.
The system extended across Obagi’s press and professional ecosystem — reshaping how scientific benefits were presented through editorial placements, physician-facing materials, and featured product modules.
Impact
$149.3M global revenue in 2024 (+26.9% YoY)
30.7% comparable growth during fastest-growth year
+15% lift in earned media engagement from packaging & influencer kits
